Style and Service Institute by Carmelo Spina
Style and Service Institute by Carmelo Spina
Professional training
for hairstylists and beauty experts
Professional training for hairstylists and beauty experts
Style and Service Institute (SSI) is a professional training centre founded by Carmelo Spina, Maria Aguado Cabrera and Isabella Ratti. Created to turn talent into a lasting, authentic and recognisable career, SSI offers a complete learning journey combining technical expertise, personal style, branding, and entrepreneurial thinking. With a fresh, multidisciplinary approach, SSI helps beauty professionals take a real step forward in their evolution both personally and professionally.
Why choose Style and Service Institute?
At SSI, we don’t just teach “how to do it”. We help shape professionals who are self-aware, market-ready, and forward-thinking. We don’t just build skills we build identities.
Today, knowing “how to” is not enough:
you need to know who you are.
Today, knowing “how to” is not enough:
you need to know who you are.
The SSI method
Every course brings together essential elements for long-term success:
360 degrees training:
technique, branding, management
SSI offers more than technical training. We provide a complete pathway that blends professional skills with entrepreneurial insight thus helping you build a distinctive identity and thrive in today’s beauty market.
Grow personally and professionally:
become the best version of yourself
Every module is designed to help
you develop awareness,
style and leadership with the SSI learning method
that turns knowledge into action.
Because real change does not start with what you know.
It starts with who you are.
Cutting-edge courses for beauty
and hairstyling professionals
From colour analysis to service marketing to studio interior design: our training is built around the real needs of the industry. Expect hands-on workshops, fresh content and ideas you can put into practice from day one.
TEAM
Three founders, three unique perspectives
Step-by-step learning with international experts:
Carmelo Spina, Isabella Ratti and Maria Aguado Cabrera
TEAM
Three founders,
three unique perspectives
Step-by-step learning with international experts: Carmelo Spina,
Isabella Ratti, and Maria Aguado Cabrera
Carmelo Spina
CO-FOUNDER
Hairstyling, Technique & Creative Identity
Isabella Ratti
CO-FOUNDER
Personal Branding & Image Strategy
Maria Aguado Cabrera
CO-FOUNDER
Strategic Branding, Customer Exp. & Design
UPCOMING EVENTS
Join us
Style and Service Institute
Seminar:
The art of human connection
Florence, January 24/25/26 2027
