WHO WE ARE
Style and Service Institute
by Carmelo Spina
At the Style and Service Institute (SSI) by Carmelo Spina, we see training as a powerful act of transformation.
We don’t just teach techniques: we help people grow into fully aware, well-rounded professionals who are ready to make their mark.
Our training path is designed for those who want to go beyond technical skills and build a truly professional identity.
A journey that integrates style, presence, communication, and entrepreneurial vision.
OUR PHILOSOPHY
Choose to become your best self
Growth begins the moment you choose to be, even before you do
It means looking at yourself with honesty, understanding what to change, what to enhance, and what to carry into the future. At SSI, we help you recognise your true potential and turn it into practical, authentic, and effective action.
In today’s world, you need to stand out, tell your story, and create client experiences that really matter. That is why our training combines technical skills with image consulting, branding, clienteling, and studio interior design: because every detail of your work tells the story of who you are.
TEAM
Three founders, three unique perspectives
Step-by-step learning with international experts: Carmelo Spina, Isabella Ratti, and Maria Aguado Cabrera
TEAM
Three founders,
three unique perspectives
Step-by-step learning with international experts:
Carmelo Spina, Isabella Ratti and Maria Aguado Cabrera
Carmelo Spina
CO-FOUNDER
Hairstyling, Technique & Creative Identity
With over 25 years of experience in the beauty industry, Carmelo Spina, owner of the Centro Nefer Lugano brand, is today one of Italy’s top experts in Bridal Styling and Professional Training, and a hairstylist to celebrities.
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Following his beginnings in Sicily, he specialized in hairstyling, color, and image through an international career that saw him collaborate with companies like L’Oréal, Toni & Guy, Vitastyle, and numerous global brands such as Vogue. He is a Brand Ambassador for Selective Professional.
Isabella Ratti
CO-FOUNDER
Personal Branding & Image Strategy
Isabella Ratti combines a deep aesthetic and cultural sensitivity with an authentic approach to personal branding and identity building. As an Image Strategist, she has collaborated with major multinational companies—an experience that has heightened her awareness of the importance of image as a communication tool in the professional world, supporting them in the development of identity and communication strategies.
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A Fashion Editor for leading publications such as Gruppo Mondadori and Cairo Editore, she is also the author of specialized books published by Flaccovio Editore and teaches fashion and visual communication at IED in Milan.
Maria Aguado Cabrera
CO-FOUNDER
Strategic Branding, Customer Exp. & Design
With more than 25 years of international experience in strategic marketing, Maria Aguado Cabrera has led high-impact branding, communication, and customer experience projects across luxury, lifestyle, and cultural sectors, both B2B and B2C. She has held leadership roles at major global companies including Danone, UPC Liberty Global, Unibail-Rodamco-Westfield, and Bally.
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Founder and director of Pars Colloquium, a boutique agency specialising in lifestyle branding and storytelling, Maria also collaborates with top-tier cultural institutions.
At SSI, Maria leads modules on branding, storytelling, clienteling, multichannel communication, customer journey, and interior design. Her integrated approach helps beauty professionals build an authentic, consistent, and distinctive presence by transforming every detail, from visual identity to studio, into a strategic expression of their brand.
TESTIMONIALS
